If you market wellness, beauty, or self-care services, salons, spas, fitness studios, vitamins, skincare, or more, this report gives you the insights you need to connect with today’s experience-driven consumer.
We surveyed over 400 consumers across the Southwest to understand how they think about wellness, what drives purchases, builds trust, and keeps them coming back.
Inside the report:
- The top wellness-related benefits that drive interest, stress relief and feeling healthy top the list
- Why emotional states (like feeling anxious, tired, or overwhelmed) play a major role in decision-making
- How age and gender shape priorities, from self-care to status to physical goals
- Which messages and offers are most motivating to high-potential, frequent buyers
- How to market wellness with purpose, not pressure, and stand out in a saturated space
Use this research to shape your creative, guide your promotions, and design customer experiences that align with how people really see health and beauty today.
Fill out the form and download our wellness services marketing research report
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