If you market to adult students, whether for enrollment, workforce development, or re-skilling, this report delivers the clarity you need to reach the right audience with the right message.
LAVIDGE conducted proprietary segmentation research to better understand how the pandemic shaped adult learners’ motivations, concerns, and career goals.
Inside the report:
- A breakdown of three distinct adult learner mindsets: Opportunists, Worriers, and Planners
- How age, income, and experience with age discrimination affect enrollment behavior
- The real reason most adults pursue more education, earning potential tops the list
- Why most students expect to work full time while attending school
- What career paths today’s students are aiming for, and how to support their transition
Use this report to sharpen your audience strategy, create message frameworks that resonate, and support adult learners where they are now, eager to grow, and ready for change.
Download the Report Now
We invite you to:
Listen in as veteran education industry marketing professionals discuss how to apply our findings to real-life scenarios during a 20-minute video replay.
Learn how to tailor tactics to meet your marketing and communication needs by contacting us. We’ve done the work of gathering the data and identifying our top insights. It’s your turn to play. Access the visualized research to dig deeper for details most important to you.
Explore the data >
We’ve done the hard work of identifying three statistically relevant attitudinal segments with the adult education industry. Now it’s your turn to personalize it for your needs. Download our self-segmentation questionnaire and plot yourself within the matrix