If you build or market residential communities, this report is built for you.

We surveyed hundreds of home buyers across the Southwest to understand how they choose a builder, what they want to hear, and which messages actually move them to act.

Inside the report:

Which marketing tactics work best for buyers by age group
The top 5 words home buyers prefer (and which ones to avoid)
How income and age affect what people value most—affordability vs. quality
Why energy efficiency, lifestyle fit, and local trust all influence buying decisions

This is practical, data-backed insight you can use right now to connect with future buyers—and stand out in a competitive market.

Fill out the form to download our residential development marketing research report

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